Since our highly popular workshops in 2015 and 2016, new developments across the sector for the provision of children’s services will affect all NAFP members.

Demand for foster care placements is rising. More than ever we must deliver value for local authorities. As independent fostering providers, we must continuously improve our offer by updating our carer recruitment strategies. Together, we can then continue to recruit new foster carers with the right skills and in locations as needed across the country.

Social media is still largely untapped, yet full of potential to enable us to reach prospective carers more effectively than ever. NAFP has commissioned Sean Parry (was Ferrer), a foster carer recruitment specialist, to deliver an up to the minute best practice workshop with the specific objective of helping you to recruit new foster carers online.

Workshops will be held in more than one location, with lunch, refreshments, and where available, free parking provided. Whilst these events are free of charge to NAFP members, we will have to pass on our costs to anyone who registers and does not attend without letting us know.

Each exclusive day of training and debate will comprise:

Session 1—Understanding your audience

Identifying and understanding your target audience

500+ fostering agencies/branches—and feedback from prospective carers

Getting your message right: Why foster? Why now? Why with you?

Break (15 mins)

Session 2—Identifying the need

Care placement sufficiency determines need

Setting achievable recruitment targets

Influencing quality and quantity of initial enquiries

Lunch (30 mins)

Session 3—Engaging not broadcasting

Newspapers, events and social media—the key differences

In relative terms, which produce results, which don’t, and why

Break (15 mins)

Session 4—Going social…to make it work, you have to work it!

Facebook, Instagram, Twitter, YouTube and the rest

Using social media insights and data to learn and improve

Where does our corporate website fit into all this?

About the trainer

Sean Parry is a qualified marketer with 20 years’ experience. In that time, Sean has worked with a number of local authorities and independent fostering providers to help them to attract and recruit new foster carers and to find families for children for whom adoption is the plan.

Sean is care experienced, having grown up in the East Midlands in a children’s home and several fostering placements in the eighties. In 2016, Sean worked closely with Dame Esther Rantzen, DBE, sharing his story to raise funds for Childline, a service he himself used before entering care. His passion for the cause of looked after children, and his skills in supporting agencies to successfully redevelop their foster carer recruitment strategies has earned him solid testimonials from across the sector.

Sean is the founder/director of Do Fostering Ltd and runs a highly popular Facebook page with a loyal and growing audience of over 12,600 existing and prospective foster carers. In January he launched a brand new website with a clear mission: ‘To connect Prospective Foster Carers with local Fostering Agencies and achieve Full National Care Placement Sufficiency’.


This event is for staff from NAFP member providers only and is free to attend.